So what have we seen so far in this campaign? Facebook focusĪnalysing spending data from Aponward, we can already see differences in how particular parties are strategically purchasing ads on platforms like Facebook. In the lower house, the traditional Liberal stronghold of Kooyong has been an early standout. View from The Hill: Warring within Coalition over 2050 target brings some gold dust for 'teals' Polling suggests the incumbent, Treasurer Josh Frydenberg, is under threat from “teal” independent Dr Monique Ryan. Since the start of April Frydenberg has tipped around $80,000 into Facebook advertising in his own seat, while Ryan has spent around $41,000. Altogether, more than twice as much has been spent in Kooyong as in the next highest spending seats of Maribyrnong, North Sydney, and Wentworth. In the senate, Queensland has so far attracted the most spending at around $110,000. Here, a rogues’ gallery of former LNP and other far-right candidates are scrambling to win one of the two seats that are likely to be up for grabs. We have also seen significant spending from political parties and registered organisations on Google ads. The total amount has been $17.7 million since 15 November 2021, of which United Australia Party’s ads account for a whopping $15 million, which includes many YouTube ads.
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Over the past two years, Google has also introduced more advertising products and services in Android mobile games.Īds in this gaming ecosystem are very difficult to track.
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The Google transparency dashboard doens’t include data that enables us to determine which ads appear in this specific ecosystem. However, users of our Ad Observatory have sent us photos and screenshots of UAP ads appearing within their mobile games.
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It seems some of that $15 million is finding its way into mobile in-game advertising. In Brisbane, Greens candidate Stephen Bates has taken out cheeky ads on Grindr.